Lexus Brand

A man gasps for air, hands trembling as he walks down the street, looking overwhelmed with emotions.

The camera pulls wider, revealing a white Lexus RZ in the background. A woman is standing beside the Lexus RZ, looking concerned.

The scene turns black, then we hear a woman’s voice speaking.

Woman VO: Did we dream beyond our pace?

We cut to the man picking up stone chips from the ground.

He looks calm as he looks up in the sky.

The man turns to the Lexus RZ and gets into the driver’s seat as the woman returns to the passenger side.

Woman VO: Did we dream too fast?

The woman asks: What happened?

The man replies: I don’t know. I have never experienced that before.

After a brief silence, the woman says: To feel is to live.

The man drives off the Lexus RZ.

VO: We move forward, faster, always reaching.

The scene changes to the woman speaking to a voice recorder in her office: “This isn’t just a glitch, it’s an emotional breakthrough.”

It is revealed that the woman is a scientist, and the man is an artificial being she created.

Here we see shots of the Lexus RZ travelling across the streets.

The man drives the Lexus RZ: “I was just driving and I felt this surge of excitement, and then joy…”

VO: But perhaps, it’s not about speed.

We cut to the woman in her office, dictating her observations: “Similar to human neuroplasticity. He’s adapting to new emotions, comparing and adapting them to his core memories.”

The scene transitions to the Lexus RZ parked. A caterpillar is crawling on the vehicle’s window. He picks it up gently, then releases it on the grass.

VO: It’s about finding where motion meets meaning.

We see the woman from the rearview mirror of the Lexus RZ: “Wanna take it further?”

The camera cycles through multiple shots of the Lexus RZ cruising down the road, and the actors having many joyful moments together.

VO: Where what we create connects us to what we feel.

The video continues as the woman records her voice: “The affective sensor array has maxed out. Emotive synapses was firing at 300% capacity.”

A futuristic-looking screen projection appears:
*** Diagnostics report ***
Core Memory Storage
Conflict Detected / Neural-Synaptic Pathways
Emotional Overload
Please run deep scan

More shots of the actors laughing and sharing joyful moments.

We cut to a closeup of the electric charging port being connected to the Lexus RZ.

On the backseat, the man places a sleek pad beneath his head. As his eyes close, the pad displays the word:
*** Charging 23% ***

We transition to seeing the man and the woman from the reflection in the Lexus RZ’s window, the man asks: “Who am I? What am I?”

The woman replies as she holds his hand: “You’re a breakthrough. The first artificial being to truly feel.”

VO: So, did we dream too fast?

The man pauses, smiles briefly, and gazes into the distance before saying: “To feel is to live.”

The Lexus drives down the road at night.

VO: No. We simply caught up with the dream.

The “Film Masters” logo, Lexus logo, and the “Next Chapter are displayed

A wide shot shows a guy entering a Lexus NX.

We cut to a closeup of him inside the vehicle. He starts the engine, taking a deep breath as he runs his hand along the steering wheel.

The camera pushes into the guy’s chest. The video transitions to him floating effortlessly in a dark, infinite void.

As he raises his hand in the void, we quickly transition back into the Lexus NX, where he puts his hand out the window to feel the air as he drives down the road...

And inside touching the leather center console.

We see a quick cut of him feeling the grass with his hand.

The video continues with more quick shots of him holding up his hand, feeling different surroundings.

The video transitions to the Lexus NX making a turn in an empty lot. As it turns, the headlights shine into a retro diner.

Inside the diner, the man peeks outside through a curtain.

A bright light flashes, then the scene transitions to the empty lot, switching from a colour world to black and white visuals. The guy and the Lexus NX stand face-to-face.

In the same lot, we see the guy runs forward, intercut with shots of the vehicle moving in the same direction, as if they are becoming one.

We see a closeup of the guy’s face, then quick shot of the Lexus NX grille.

We change to another closeup of the guy’s face. He is motionless, but the background moves as if he is the Lexus NX driving down the street.

We transition back to the empty lot. The guy sits on the Lexus NX, both motionless, while the background scenery changes rapidly.

Switching back to a world of vibrant colours, we see multiple shots of the Lexus NX moving. Each is followed by a quick cut of the guy performing breakdance moves that match the vehicle’s movement.

The video shifts to a compilation of closeup shots of the guy staring at the camera in different surroundings; and front views of the Lexus NX in various locations.

The scene turns black. We are finally returning to the Lexus NX. We see the guy sitting inside the vehicle, exhaling slowly.

The video concludes as the guy looking confidently into the camera.

The “Film Masters” logo, Lexus logo, and the “Next Chapter are displayed

The video opens with showing a box labelled “DAD’S CHILDHOOD STUFF”.

We cut to a child waking up at the backseat. He discovered a strange, retrofuturistic object in front of him. It looks worn and is missing a piece.

The father brakes suddenly. Both him and his son exit the vehicle, curiously approaching a mysterious object on the road.

The father picks it up and notices its red exterior bears similarities to the strange object the boy found on the backseat. They realize that this is the missing piece.

The father lovingly helps his son to fit the two objects together.

The video transitions back into the vehicle. As they continue their journey, we see the screen on the object whirls to life in light, the screen says, “memory activated” and we hear a gentle beep.

Childhood photos and videos of the boy’s father are projected onto the back seat of the car. The boy looks at his father with curiosity. The father glances at the boy through the rearview mirror and smiles. Memories continue to be projected on the back seat. The boy smiles.

Childhood photos and clips of their journey in the Lexus RX including holding the steering wheel, the seatbelt buckle, the father hitting the park button, Lexus start up the screen, all blur together.

The boy and father take a break at a diner. The boy is seen playing with the red object outside the Lexus RX, while that father brings back food to the car. We see a close-up of the object, the screen says, “arriving home.”

The video shifts to a compilation of interior driving shots, the outside landscape and the boy holding the object out the window. We see a close-up of the object, the screen says, “look inside.”

We change to a closeup of the boy’s face, slowly falling asleep. The screen turns white.

We arrive at the new family home. The father picks up a box and carries it towards the house. The boy explores the object and retrieves a key hidden inside. The boy and father run towards the house with excitement. The object is left in the open trunk, with the projections continuing to show happy memories on the remaining boxes in the Lexus RX.

The “Film Masters” logo, Lexus logo, and the “Next Chapter are displayed

A wide shot shows we see a young couple sitting in a diner, taking and enjoying their time together.

The camera moves closer to the young couple, and the lady says: “I had a really good time today”

The guy replies: “Me too.” After a short pause, he continues: “Were you about to say something?”

With a shy smile, the lady says: “Yea, we are just… sit with someone and realise, you know… we don’t want this moment to go.”

The video transitions outside the diner as a piece of energetic music kicks in. We see quick cuts of many moments the young couple spent together around a Lexus GX.

This includes moments in which they are talking and laughing on the Lexus GX…

The guy picking the lady up with his Lexus GX…

The Lexus GX driving across a grassy field.

We change to a quick closeup of the Lexus emblem on the steering wheel. Then the video continues to show us those moments…

Such as the couple taking Polaroids in the trunk of the Lexus GX…

And the couple having a playful time on the grassy field, while the Lexus GX is parked nearby.

We continue with a wide shot that shows the woman playfully taking the car key from the man and running towards the driver’s side of the Lexus GX.

The video transitions inside the Lexus GX. The guy uses the vehicle’s navigation system as the lady drives.

We cut to a wide shot of the Lexus GX driving down a country road.

The scene shifts to the couple unloading boxes from the Lexus GX as they move into a new home. More quick shots of their happy moments inside the Lexus GX follow.

Now, we see the lady sitting sombrely in the Lexus GX. The guy draws a heart on the window, cheering the lady up.

We move to show the couple looking joyfully at the Polaroids they took together.

Finally, we see all these moments again, but replayed in rewind.

We are back at the diner. The energetic music fades out as the guy asks: “Can I drive you home?”

The lady answers: “Yea”

The guy takes his car key, and leaves the diner with the lady: “I’m right… We are… We are not too far. Right… right here.

The video concludes with the lady saying: “-kay”

The “Film Masters” logo, Lexus logo, and the “Next Chapter are displayed