Lexus Tire Store

[Upbeat music plays.]

[The Lexus logo appears.]
[A caption reads: “Inside Look”]

Title, All Season vs Winter Tires
[Snow falls on trees. A Lexus vehicle drives along a dry road on a sunny day.]
[A caption reads: “Prototype vehicle shown with options. Production models may vary.”]

[A caption reads: “Year-round performance and traction.]

Narrator: When you can see your breath outside — that’s a good sign it’s time to switch your tires.
[Snowflakes appear on a map of Canada. Animation shows temperature change from 0° to -11°.]

[The tread on an all-season tire is highlighted.]

[A caption reads: “Winter tires are “cold weather tires”]

Depending on where you live in Canada, you might keep your all-season tires, which are versatile and perform well throughout the year — in temperatures above seven degrees Celsius.

But many Canadians across the country experience temperatures below seven degrees Celsius, making winter tires the best and safest choice for cold weather driving.

[A Lexus vehicle is parked next to a snow-covered forest.]

[A caption reads: “Below 7°C = time for winter tires”]

Below seven degrees, all-season tires start to lose some of their elasticity. That’s when you know it’s time to put on your winter tires.

[The tread on a winter tire is highlighted.]

[A caption reads: “The mandatory use of winter tires and optional use of studs and chains depends on your province. For more information, visit the website of the ministry of transportation in your province.]

In some provinces, like Quebec, the government now requires drivers to have winter tires installed during the cold-weather months. So check the applicable laws in your province.

[A Lexus vehicle drives along a snow-covered road, and along a bare road.]

[A caption (in red) reads: “Snow Tires”]

[A caption reads: “Cold Weather Tires”]

For those wanting the safest winter driving experience, the tire industry recommends winter tires in cold weather — even when there is no snow on the roads.

Instead of calling them snow tires — which is inaccurate — you might instead think of them as “cold weather tires.”

[A Lexus vehicle drives around pylons on a snow-covered road.]

[A caption reads: “The best and safest option”]

Winter tires perform so well because they are formulated with a special rubber compound to help them keep their elasticity at cold temperatures. These tires are also fitted with extra wide tread blocks and grooves to help maintain contact with the road surfaces which can improve traction, reduce stopping distances and improve handling.

[A close-up shot highlights the tread on a winter tire. A Lexus vehicle drives around pylons on a snow-covered road.]

[A caption reads: “Wide tread blocks”]

[A caption reads: “Improved traction and handling]

[A caption reads: “Prevents hydroplaning.”]

Winter tires can also help prevent hydroplaning, which occurs when your tires float on a layer of water, causing your vehicle to skid.

[Animation highlights the mountain snowflake symbol on a winter tire.]

If you see the mountain or snowflake symbol on your winter tires, then you know they’ve met specific snow traction requirements.

[A technician installs tires on a vehicle that is raised on a hoist.]

[A caption reads: “Always install winter tires on all four wheels”]

And remember, Transport Canada recommends that you always install winter tires on all four wheels. Installing winter tires on only the front wheels, or the rear ones, could disrupt your vehicle’s handling.

[The tread on a winter tire is highlighted.]

Over time, and with normal usage, the tread depth on your winter tires will decrease as the rubber compound wears off — which decreases your tires’ performance.

[A caption reads: “4/32 inch”]

[Animation shows two quarters stacked on top of each other.]

When the tread depth reaches 4/32 of an inch, or the size of two quarters stacked on top of each other, visit your Lexus dealership to have your winter tires replaced.

[A technician installs winter tires on a Lexus vehicle. A closeup of a tire highlights the tread.]

Remember you can always ask the tire experts at your Lexus dealership to help you choose the right tire for your vehicle.

[A caption reads: “Inside Look”]

[A caption reads: “All Season vs Winter Tires”]

Thanks for taking an Inside Look at your Lexus!

[The Lexus logo appears.]

[A caption reads: “Lexus Precision Service
Expert technicians. Personalized service.”]

[Upbeat music fades to silence.]

[OPEN ON A SHOT OF THE TWO LEXUS NXs, SHOT HEAD ON.]

[A narrator reads] These two Lexus NXs are identical.

[A caption reads] MINDEN ICE TRACK — 200 KM North of Toronto -25 °C

[Close-up of drivers behind the wheel of the two Lexus NXs]

[Narrator Reads] Both vehicles are being driven by professional drivers.

[A caption reads] Lexus Precision Service Presents:

[A narrator reads] One has winter tires.

[A winter tire is highlighted]

[A legal caption reads] Professional Driver. Closed Course. Please drive responsibly.

[A caption reads] Winter vs. All-Season Tires

[An all-season tire is highlighted. We see both Lexus NXs accelerate. The NX in the foreground clears the frame revealing the second NX, revealing that its struggling to find traction.]

[A narrator reads] The other has All-season tires.

[A caption reads] Acceleration
[A caption reads] Slalom
[A caption reads] Braking

[A narrator reads] We set up three different courses to show the difference winter tires can make on your Lexus’ performance.

[A caption reads] Acceleration

[Winter tire details are shown. Scenes of the two NXs driving parallel to each other towards a marked finish line. A split screen of a profile shot of the NX with all-season tires spinning and kicking up snow. The NX with all-season tires is shown to have a slower acceleration compared to the NX with winter tires.]

[A narrator reads] Winter Tires maintain a higher level of elasticity than all-season tires in temperatures below 7°C. This translates to better overall traction in cold temperatures.
The right winter tires mean that your Lexus gets up to speed no matter what winter puts in its way.

[A caption reads] Slalom

[The two Lexus NX are shown at a finish line. They are then seen accelerating and driving through the slalom course. Footage of both NXs weaving through the slalom course follows. Both NXs can be seen in slow motion weaving, displaying how each vehicle handles a single turn juxtaposed in a split screen. The NX in all-season tires can be seen sliding out more than the NX with winter-tires.]

[A narrator reads] The wider tread blocks and grooves on winter tires help maintain contact with the road, improving handling in snowy or icy conditions.

[A caption reads] Winter Tires
[A caption reads] All-Season Tires
[A caption reads] Braking

[The two NXs are seen in an over-head shot driving at the same speed. As they approach the Lexus flags that symbolize a breaking line on the course, the two NX apply their brakes at the same time. The Lexus NX with winter tires stop as the other NX with all-season tires slides further out of frame.]

[A caption reads] All-Season Tires
[A caption reads] Winter Tires

[A narrator reads] A couple feet can make a world of difference on snow-covered roads. Only the optimal set of winter tires ensure that your Lexus has the right amount of stopping power where and when you need it.

[The difference in braking distance is shown.]

[Scenes of all three winter tire driving tests are highlighted. Then we see the two Lexus NX drive off in parallel together]

[A narrator reads]: All winter tires are not created equal. Contact your Lexus Dealership to help you choose the right winter tires for your Lexus.

[A legal caption reads] Actual differences will depend on tire chosen

[The Lexus Precision Service logo appears]

[Upbeat music plays.]

[A Lexus logo is highlighted.]

[A caption reads: “Inside look”]

[Title, Alloy Wheels]
[A Lexus vehicle drives along a snow covered road.]

Narrator: Lexus alloy wheels are the ideal complement to your winter tires to help you face the tough Canadian winters with confidence.

[Alloy wheels are highlighted.]

[A caption reads: “Tested for strength, durability, corrosion, and finish”]

They have been tested according to Lexus’ stringent specifications for strength, durability, corrosion resistance, and finish requirements.

[A technician mounts a tire on a wheel.]

[A caption reads: “Repeated mounting and dismounting can cause more wear”]

By mounting and dismounting your winter tires on the same alloy wheel repeatedly, you risk causing more wear to your tire’s bead and sidewall.

Having your winter tires permanently mounted on a second set of alloy wheels not only prevents wear on your tires — but offers added convenience.

[A technician changes a tire.]

[A screen displays tire diagnostics.]

[A caption reads: “A separate winter tire alloy wheel:
Lessens the costs
Adds convenience”]

It also lessens the time it takes to change tires and is more cost-effective — because you won't have to mount and balance your tires twice a year.

[A Lexus representative greets a guest.]

Talk to your Lexus Assistant Service Manager about Lexus winter tires and original equipment alloy wheels.

[A Lexus dealership is highlighted.]

Thank you for taking an Inside Look at your Lexus.

[A Lexus logo is highlighted.]

[A caption reads: “Lexus Precision Service
Expert technicians. Personalized service.”]

[Upbeat music fades to silence.]