Lexus Brand
Craft Driven for Moments That Drive YouSomehow, in a world that offers us more and more, we’ve come to feel less and less. We move from screen to screen, place to place, never staying long enough to experience the possibilities right in front of us. So how do we press “pause” and live in the moment?
Continue reading the manifesto
Craft Driven for Moments That Drive You
Somehow, in a world that offers us more and more, we’ve come to feel less and less. We move from screen to screen, place to place, never staying long enough to experience the possibilities right in front of us. So how do we press “pause” and live in the moment?
How do we reconnect with ourselves? With one another? With the world all around us?
At Lexus, we’re craft driven for moments that drive you.
In the hands of our master craftspeople, we know every single detail has the power to bring us back into the moment.
In a Lexus, every touch, every sight, every sound is designed to give us back quietude. Reinspire adventure. Rekindle joy.
To reawaken the kind of moments that linger long after they’ve happened.
And when you feel every detail, you cherish every moment.
Lexus. Experience amazing.
Takumi Craft
in Everything We Do
Inspired by Takumi - the elite masters in art, culture and craft - we too strive to bring the highest level of craft to everything we create at Lexus. It’s an attention to detail and finesse that you should feel as soon as you see a Lexus, and in every moment that you drive one.
Craft that is Both Inspired, and Inspiring
Discover how other creators are inspired by the same Takumi Craftsmanship that inspires Lexus.
At Lexus, we aim to inspire, and there’s nothing more inspiring than a master of their craft. That’s why we’re highlighting the works of 5 masters of film as they showcase the Next Chapter Pillars that make Lexus so exceptional: electrification, advanced technology, driving signature and design.
We then asked people to vote for their favourite future masters of film and the winner is Feel is to Live by Alexandre Richard. Congratulations to Alexandre and everyone involved in the film’s creation.
The first-ever Lexus Film Masters Winner
To Feel is to Live
A film by Alexandre Richard
Richard is a Montreal-based director and screenwriter who has filmed and produced several short films – many of which have been screened and awarded at various Film Festivals, bringing Montreal's creative talent to the world stage.
Watch "To Feel is To Live"Watch all film submissions
Alexandre Richard
Richard is a Montreal-based director and screenwriter who has filmed and produced several short films – many of which have been screened and awarded at various Film Festivals, bringing Montreal's creative talent to the world stage. His entry, To Feel is to Live, tells the story of an artificial being in human form that achieves emotional intelligence for the first time. The Lexus RZ serves as both a companion and catalyst for this emotional awakening.
Anyo (Jerick Collantes)
Collantes is a Toronto-based photographer and breakdancer B-boy who recently ventured into film. His experience includes music videos, commercials, and branded content. Collantes’ entry, Symbiosis, presents the Lexus NX as a sensory experience that elevates the driver’s perception of the world.
Morgana McKenzie
McKenzie is a Toronto-based cinematographer who is known for exploring dark, narrative subjects and vérité documentaries. Her self-directed and lensed works have garnered her many awards and international recognition. Her entry, The Drive Home, captures the emotional journey of a father and son as they explore family memories and nostalgia in a Lexus RX.
Nathaniel Martin
Martin is from Squamish, BC based filmmaker and adventure photographer, known for his collaborations with outdoor and adventure-focused brands. Martin’s entry, Moments Between Miles, follows a young couple’s relationship through time, with a Lexus GX serving as a window to their journey.
Darrell Wonge
Wonge is Toronto-based cinematographer with experience spanning fashion, beauty, and sports. As a former professional athlete who has traveled around the world, he brings the same work ethic to every project as a filmmaker. Wonge’s film, The Big Decision, features a Lexus LX and tells the story of a couple navigating changing emotions.
Sounds of Lexus
Everything about Lexus is carefully crafted to create a sensorial experience - even the way it sounds. Inspired by everything from the sound of master Taiko drummers to the music of nature itself, Lexus engineers create vehicles that sound as incredible as they make you feel.
[Haviah Mighty’s “Sounds of Lexus” track starts playing.]
[The headlights of a Lexus RX flash.]
[Haviah enters the RX.]
[Haviah pushes the “Start” button on the RX.]
[The RX’s headlights are on.]
[Different angles of the RX are shown.]
[The RX infotainment system turns on.]
[Haviah uses different controls inside the RX.]
[Different angles of the RX are shown.]
[The RX leaves the garage.]
[The RX’s headlights are on.]
[The rear Lexus logo on the RX is seen.]
[The Lexus RX 500h drives away.]
VO: When my mind is focused on driving, I disconnect from the world.
[Zeina is humming while driving the RX.]
VO: And get so inspired.
[Close-up of Zeina using the turn signal, the signal light flashes.]
[Close-up of Zeina in deep thought while driving.]
VO: My surroundings start to spark ideas.
[Zeina leaves the RX.]
[Zeina looks at the window as it goes down.]
[Close-up of Zeina tapping the steering wheel.]
VO: And the crispy sounds of the Lexus were so ASMR satisfying that it made me want to create a beat out of it.
[Zeina drives the RX away, and Zeina’s “Sounds of Lexus” track starts playing.]
[Close-up of different parts of the RX.]
VO: So what I’ve learned is always be present because you never know what thing or moment can Inspire your next big idea.
[Zeina exits the RX.]
VO: Like the Lexus blinkers that started it all.
VO: I can’t wait to hear what this beat concept sounds like in the studio.
[Rêve sits in the Lexus RX and talks.]
VO: I just picked up this Lexus RX for the week.
VO: And not only is the car super sleek but the sounds in this car are wicked and super dialed.
[Close-up of the “RX 500h DIRECT4” badge on the RX.]
[Close-up of the rear Lexus logo and taillight.]
VO: I’m on the way to the studio right now.
[The RX is parked in an outdoor space.]
[Rêve sits in the RX and talks.]
VO: And I’m wondering if I can use some of the sounds in this car to create the track today.
[Rêve shuts the car door.]
[Rêve lowers the RX’s window with a button.]
[Close-up of Rêve pressing the RX’s power button.]
[The engine starts, and a beep follows.]
[Rêve talks inside the RX.]
VO: Okay, let’s go.
[Close-up of Rêve maneuvering the RX.]
[First-person view of driving under a bridge.]
[Rêve exits the RX while talking.]
VO: Alright let’s go see what we can make.
[Haviah Mighty starts talking in a studio.]
[Haviah’s “Sounds of Lexus” track starts playing in the background.]
Caption & VO: Okay so boom
Caption & VO: I got to explore the Lexus RX 500h
[A small side shot of the Lexus RX 500h appears.]
Caption & VO: The sound system? Y’all know I make beats right?
Caption & VO: I love sampling, so as soon as I unlock the car, I heard the sound and I was like
[The RX headlights flash, and the car unlock sound plays.]
Caption & VO: Wait a minute
Caption & VO: So I’m like what chord progression would go under that sound?
[Close-up of Haviah playing guitar.]
Caption & VO: So I take that melody, half time it
[Footage of Haviah using composing software appears.]
Caption & VO: Turn it into a choir patch, and then I’m thinking, as it’s playing
[Clips of Haviah’s “Sounds of Lexus” music video appear.]
Caption & VO: You get in the car, you unlock it you close the door
Caption & VO: You press the engine and the car roars to life
[Haviah’s “Sounds of Lexus” music video takes over the video, showing different angles of the RX.]
[Back to Haviah talking in a studio.]
Caption & VO: So then I started adding more Lexus sounds
[Clips of Haviah’s “Sounds of Lexus” music video appear.]
Caption & VO: Like the startup sound
Caption & VO: And the navigation beeps
Caption & VO: For the percussion, I got creative
[The footage continues with Haviah lowering the RX window.]
Caption & VO: I used the window down sound
[The footage continues with Haviah driving the RX away.]
Caption & VO: Gas cap sounds, and even the turn signal
[The footage concludes with Haviah testing out the Mark Levinson sound system.]
Caption & VO: Finally, I had to test out the Mark Levinson surround sound system with my beat in the car
Caption & VO: It sounded great 10 out of 10
Caption: I might be in love
VO: I might be in love
[Zeina sits inside a parked Lexus RX.]
VO: Music is my therapy.
[Zeina closes the tailgate with a button.]
VO: It’s my freedom, it’s my peace.
[Zeina enters a studio.]
VO: And I was so inspired by the Lexus RX car sounds that I couldn’t wait to get to the studio and make a beat out of them.
[Close-up of the right-turn signal light flashing.]
[Zeina composes a track on a computer.]
VO: These could be a cool high-hat.
VO: Let’s pitch them up put them on the grid.
VO: And add a little pattern to it and see what that sounds like.
[The composing software interface appears.]
VO: I also really love the sound of the visor slide that we recorded. Here’s what that sounds like.
[Zeina slides the visor on the RX to hide the mirror.]
[Zeina composes a track in the studio.]
VO: Ah so crispy!
[The remix sound of the visor sliding plays.]
[Close-up of Zeina’s closing the RX’s door.]
VO: The next sound we have is the door.
[The composing software interface appears while Zeina sits in the studio.]
[The remix sound of the door closing plays.]
VO: Yeah, that’s a mean kick, okay.
VO: So, using all the sounds of the Lexus we have created…
[Zeina’s “Sounds of Lexus” track starts playing while she dances in the studio.]
[Zeina drives the RX away.]
[Rêve starts talking in a studio.]
VO: Remember that idea that I had about making a song with the sounds of my Lexus?
[Rêve’s “Sounds of Lexus” track starts playing.]
[Rêve talks while composing with a software.]
VO: Listen to this
VO: I thought the navigation beeps were so cool so I verbed them out a little bit and I added some of these really moody kinds of keys.
VO: But now we got to bring in a little bit more groove and some percussion so some turn signals.
[The turn signal sound plays.]
VO: Okay this is way too good.
[Rêve holds the Lexus RX key fob.]
[Close-up of the right headlight flashing.]
VO: We got to do the ultimate test which is the car test.
[A start-up beep sound plays.]
[Rêve enters the RX]
VO: So let’s go.
[Multiple shots of Rêve driving the RX.]
VO: I don’t know.
VO: I think that definitely passes the car test.
VO: It goes so hard.
VO: If you think Lexus and I should drop this track, sound off in the comments.
[A Lexus LC with microphones around it. The engine revs.]
Caption & VO: THIS IS THE LC ENGINE SOUND
[Close-up of the tachometer’s needle spinning.]
[An engine bay with microphones around it.]
Caption & VO: BY FINE TUNING THE INTAKE AND EXHAUST TO THE MILLIMETRE
[Close-up of the exhaust pipe with a microphone around it.]
Caption & VO: DESIGNERS CREATED A SOUND THAT STIMULATES
[Left rear wheel comes into focus.]
Caption & VO: AND SATISFIES THE SENSES
[Studio lights turn off, the LC’s silhouette is visible.]
[A caption reads: #SoundsofLexus | VISIT YOUTUBE.COM/LEXUSCANADA]
VO: THESE ARE THE SOUNDS OF LEXUS
[Lexus logo and tagline “EXPERIENCE AMAZING” is displayed]
[A Lexus NX with microphones around it.]
Caption & VO: THIS IS THE LEXUS SEATBELT CHIME
[A seatbelt chime resonates.]
[A microphone is directed at the driver’s seat]
Caption & VO: A SOUND DESIGNED BY AUDIO EXPERTS
[Close-up shots alternating between the seatbelt warning light to the microphone.]
Caption & VO: WITH TWO DISTINCT GOALS
Caption & VO: ENCOURAGING SAFETY
[Close-up of the seatbelt buckles.]
Caption & VO: AND A SENSE OF SERENITY
[A Lexus NX with microphones around it.]
[A caption reads: #SoundsofLexus | VISIT YOUTUBE.COM/LEXUSCANADA]
VO : THESE ARE THE SOUNDS OF LEXUS
[Lexus logo and tagline “EXPERIENCE AMAZING” is displayed]
Experience What Craft Means